Promotional campaign for the Mansion Film Club combining a poster series, a publication and a video.
I created a promotional campaign that accentuates the blurry line between fiction and reality: the posters communicate the supposedly factual issues raised in each film, advertising false claims. They are bilingual, with Arabic displaying an important local aspect and thus, an added value of (false) authenticity. I also created a bilingual low-cost publication printed with a black and white photocopy machine. It is cross-folded and bound in a specific way, creating french folds that are exposed from the bottom right angle. The aim is to enable the viewer to peek inside each page, uncovering factual references that are timely.
Winner of the Areen Project Award of Excellence in Graphic Design
Mansion is a spacious villa from the 1930s that was abandoned during the civil war - it has come to life a few years ago in the form of a new artistic space in central Beirut.