Tala Safié
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Mansion Film Club

BFA Thesis Project
June '13

Winner of the Areen Project Award of Excellence in Graphic Design

Promotional campaign for the Mansion Film Club combining
a poster series, a publication and a video. 

I created a film club with a first cycle of screenings consisting of false documentaries as well as films that have created controversy regarding the accuracy of their stories. The promotional campaign accentuates the blurriness of that line between fiction and reality: the posters communicate the supposedly factual issues raised in each film, advertising false claims. They are bilingual, with Arabic displaying an important local aspect and thus, an added value of (false) authenticity. Advertisement about the film screenings is only revealed through a small circular sticker added on the posters. I also created a bilingual low-cost publication printed with a black and white photocopy machine. It is cross-folded and bound in a specific way creating french folds that are exposed from the bottom right angle. The aim is to enable the viewer to have a peek inside each page where local and relevant connotations, albeit unrelated to the movies, are topically relevant and thus allow the reader to make her/his own associations and conclusions. Whilst their narratives are fictional, the political and social ideas behind the films are universal and very relevant to today’s world.

  Mansion is a spacious villa from the 1930s that was abandoned during the civil war - it has come to life a few years ago in the form of a new artistic space in central Beirut.

Mansion is a spacious villa from the 1930s that was abandoned during the civil war - it has come to life a few years ago in the form of a new artistic space in central Beirut.

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